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Occupancy Study

A comprehensive assessment of current occupancy levels in a given city, indicating market saturation and potential supply gaps.

First-hand data providing reliable insights
into the current performance of the market Primary research focused on face-to-face interviews
with the main competitive market players

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PRODUCT DESCRIPTION

What is an
occupancy study?

An Occupancy Study involves a comprehensive performance assessment of selected market stakeholders in terms of their ability to attract the relevant customer base. Occupancy levels act as an important indicator of current demand levels in the market and give insights into customer preferences. An exhaustive study of competitors’ performance helps to estimate the existing market depth as well as indicate potential gaps in supply.

An Occupancy Study is typically delivered in the form of a presentation including the results of the primary data collection, an in-depth analysis of the data and an investigation of factors which may influence market dynamics in the future.

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DELIVERY DESCRIPTION

What are you
getting?

The Occupancy Study provides an in-depth analysis focused on the ability of existing market stakeholders to attract customers and includes:

Location-specific occupancy data
for selected asset classes Primary research data collected via an integrated approach
including emailing, calling, mystery shopping and pre-arranged interviews with relevant providers Comprehensive analysis
of the research outcomes
Data-driven insights
into existing market saturation Potential to identify supply gaps

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RELATED PRODUCTS

Do you need more
than an occupancy study?

Occupancy Studies are usually part of a wider package commissioned by investors and developers looking to either expand their portfolios or enter into a new asset class/operational model. Market knowledge can be enhanced with the following products:

In-field Surveys Future Stock Analysis Forecasting Financial Appraisal Asset Performance Analysis & Benchmarking Sales & Marketing Strategies Customer Satisfaction Surveys

Thanks to long-term industry experience, market knowledge and intelligence and professional and result-driven staff, we are more time- and cost-efficient than our clients could be.

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Find out how we can help your business grow

If you are interested in learning more about how our Occupancy Studies helped particular clients, please fill out the contact form to get in touch. 

Independent & unbiased views
for accurate and quicker decisions Global coverage & consistent benchmarking
of markets, portfolios and properties