Market Intelligence

Introduction

Our Market Intelligence (i.e. analysis of data, numbers) helps governments, destinations, associations and education providers to better understand destinations and source markets (legislation, policies, performance, size, segments, structure, benchmarking, demand levels, etc.).

 It also allows our customers to analyse their target audience (student mobility flows, preferences, sources of information, booking channels, prices, socioeconomic impact, segmentation, preferred ways of engagement, etc.).

 Learn more about Market Intelligence below – what’s included, what are the benefits, and how it has already benefitted our clients.

What this includes

Student mobility flows

  • We collect information on the source market – destination.
  • Our data helps institutions tailor their strategic recruitment plans, inform their recruitment travel and shape their marketing strategies.

Student preferences

  • Through our student surveys, we gather pertinent information about what matters to the end-customer.
  • Being cognizant of students’ expectations enables our clients to design the perfect international student experience.
  • Face-to-face component assures we only speak to bona fide respondents.

Information and booking sources

  • Ever wondered how a student came across your institution? Our in-depth analysis helps you understand the DNA of your customers.
  • From looking up your institution, to making the final booking −we are able to track the entire student journey.
  • Intelligence: why students opt for particular information and booking sources; helps optimise client’s information and distribution network.

Prices

  • Whether you need to adjust your pricing for the upcoming season or are looking to launch a new product, our price research will inform your organisation about the most sensible pricing.
  • In addition, we deliver insight into what services and amenities are desired and should be provided as part of a package.
  • Our price sensitivity studies inform organisations about the price range acceptable to potential customers.

Identification of suitable partners

  • Global matchmaking service.
  • Pre-selection of most suitable organisations for meetings.
  • Matching your criteria with the best performing partners.

Intelligence for trade missions

  • Source market analysis (matching your criteria).
  • Agent market analysis (matching your criteria).
  • Soft intelligence & consultation.

Intelligence for fam & press tours

  • Source market analysis (matching your criteria).
  • Agent market analysis (matching your criteria).
  • Soft intelligence & consultation.

Market data measurement for associations

  • Annual reporting on members and non-members.
  • Improved reporting and government-recognised outcomes.

Who is it for?

Governments

  • Government agencies.
  • International trade bodies.
  • Chambers of Commerce.

Destinations

  • Cities.
  • Regions/States.
  • Countries.

Associations

  • By sector.
  • By destination.
  • By source market.

Education providers

  • Universities.
  • K-12.
  • Language schools.

Governments

  • Government agencies.
  • International trade bodies.
  • Chambers of Commerce.

Destinations

  • Cities.
  • Regions/States.
  • Countries.

Associations

  • Cities.
  • Regions/States.
  • Countries.

Education providers

  • Cities.
  • Regions/States.
  • Countries.

Benefits

Independent research administrator

We are a UNWTO Affiliate Member with individual memberships in ESOMAR World Research.

International standards

Alignment with international standards results in higher quality and more comparable outcomes.

Various reporting formats

Ability to deliver the outcomes in various reporting formats(pdf, xls, exports, etc).

Market share

Access to global market share(to identify in which source countries is a destination doing well and vice versa)

User-friendly deliverables

e.g. a visually-appealing annual report, pivot table/filterable MS Excel dataset, infographics, enabling better uptake by members, media, government

Independent research administrator

We are a UNWTO Affiliate Member with individual memberships in ESOMAR World Research.

International standards

Alignment with international standards results in higher quality and more comparable outcomes

Various reporting formats

Ability to deliver the outcomes in various reporting formats(pdf, xls, exports, etc).

Market share

Access to global market share(to identify in which source countries is a destination doing well and vice versa)

User-friendly deliverables

e.g. a visually-appealing annual report, pivot table/filterable MS Excel dataset, infographics, enabling better uptake by members, media, government.

Prices

Request a quote

Our prices are always bespoke. Please click here to receive a quote within 24 hours.

Quote a Service

Samples

Market Intelligence

Our Market Intelligence services have already helped 216 clients grow in the vibrant international education market through conducting 135 projects. With 11 years’ experience in business development and 50 analysts and marketeers spread across 4 offices in Europe and China, we have global reach (active in 64 countries), deliver independent and unbiased data, provide a full range of data collection methods incl. a globally mobile field unit; access to providers, agents and students; with various formats of deliveries (e.g. market reports, datasets, interactive maps or consultations).

If you are interested in learning more about how our Market Intelligence services have helped particular clients, please click below to navigate to our Samples section.

 

 

Request a sampleSee more samples

Market Intelligence

Our Market Intelligence services have already helped 216 clients grow in the vibrant international education market through conducting 135 projects. With 11 years’ experience in business development and 50 analysts and marketeers spread across 4 offices in Europe and China, we have global reach (active in 64 countries), deliver independent and unbiased data, provide a full range of data collection methods incl. a globally mobile field unit; access to providers, agents and students; with various formats of deliveries (e.g. market reports, datasets, interactive maps or consultations).

If you are interested in learning more about how our Market Intelligence services have helped particular clients, please click below to navigate to our Samples section.

 

Request a sampleSee more samples

Back to top