Trade Mission

Introduction

We are a leading provider of trade mission services for the international education sector.

So far, we have delivered over 50 trade missions (mostly for destinations and sector associations) in all major source markets/regions worldwide, such as, Southeast Asia, Middle East, Europe, and Latin America.

Trade missions are highly popular among schools and agents and are a proven collective marketing tool for education sector. Based on years of experience, both schools and agents tell us that trade missions offer a hassle-free and time-efficient meeting opportunity.

Trade missions typically last up to 5 days and include visits to 2-3 cities, with 15-20 pre-selected agents per city/region/country (total 60 agents).

Groups of 10-15 schools, usually associated with the government-led cohort, destination organisation or sector association, attend these 1:1 meetings, with full support from Bonard throughout all stages (agent recruitment, fundraising support, travel & accommodation arrangements, on-site support).

Trade missions under our management are also supported by embassy officials that allow for quicker immersion of schools into the local source market, as well as provide the necessary platform for discussion of schools’ commercial needs and their long-term support in the market.

What this includes

Agent recruitment

  • Our analysts cherry-pick quality agents based on your criteria.
  • Agents are pre-screened and interested in a destination & sector.

Professional pre-event management

  • Agent invitations and communication.
  • Communication with a destination/association and their members.
  • Communication with suppliers (venue, transportation, accommodation, etc.).

Professional on-site management

  • Pre-scheduled 1:1 meetings.
  • Pre-organised venue.
  • Pre-organised daily programme, incl. catering.
  • Full-day support.

Trade Mission catalogue

  • Waitlist for additional meetings.

Full daily programme

  • Complete event management.
  • 5-star event venues.
  • Presentations by embassy officials.
  • Briefing dinner.
  • Networking cocktail reception

Who is it for?

Governments

  • Government agencies.
  • International trade bodies.
  • Chambers of Commerce.

Destinations

  • Cities.
  • Regions/States.
  • Countries.

Associations

  • By sector.
  • By destination.
  • By source market.

Education providers

  • Universities.
  • K-12.
  • Language schools.

Governments

  • Government agencies.
  • International trade bodies.
  • Chambers of Commerce.

Destinations

  • Cities.
  • Regions/States.
  • Countries.

Associations

  • Cities.
  • Regions/States.
  • Countries.

Education providers

  • Cities.
  • Regions/States.
  • Countries.

Benefits

Professional planning for a successful TM

  • Client & BONARD plan and design TM (12+ months).
  • Client recruits members & confirms TM (8+ months).
  • BONARD researches and identifies best suitable agencies SMrecruits agents.
  • BONARD evaluates in-house and application data.
  • BONARD conducts additional interviews.
  • BONARD provides list of agents whom you will meet. BONARD provides waitlist for additional meetings.

Agent selection: Best vs Rest

  • Agency profile.
  • Portfolio (programs, destinations, schools promoted).
  • Sending power.
  • Track record.
  • Membership/credentials/accreditations.
  • Decision-making power.
  • Participation in industry, destination & sector events.
  • Assessment of interest, demand & potential via interviews.

Professional planning for a successful TM

  • Client & Bonard plan and design TM (12+ months).
  • Client recruits members & confirms TM (8+ months).
  • Bonard researches and identifies best suitable agencies SMrecruits agents.
  • Bonard evaluates in-house and application data.
  • Bonard conducts additional interviews.
  • Bonard provides list of agents whom you will meet SMprovides waitlist for additional meetings.

 

Agent selection: Best vs Rest

  • Agency profile.
  • Portfolio (programs, destinations, schools promoted).
  • Sending power.
  • Track record.
  • Membership/credentials/accreditations.
  • Decision-making power.
  • Participation in industry, destination & sector events.
  • Assessment of interest, demand & potential via interviews. To collect more data, more accurate data, more user-friendly, thus easier for members to share data.

Prices

Request a quote

Our prices are always bespoke. Please click here to receive a quote within 24 hours.

Quote a Service

Samples

Trade Mission

 

Coming soon.

If you are interested in learning more about how our Trade Mission services helped particular clients, please click below to navigate to our Samples section.

 

Request a sampleSee more samples

Trade Mission

Coming soon.

If you are interested in learning more about how our Trade Mission services helped particular clients, please click below to navigate to our Samples section.

 

Request a sampleSee more samples

Back to top