Strategic Advisory
Introduction
Strategic Advisory helps governments, destinations, associations or education providers better understand destinations and source markets (legislation, policies, performance, size, segments, structure, benchmarking, demand levels, etc.).
It also allows our customers to analyse their target audience (student mobility flows, preferences, sources of information, booking channels, prices, socioeconomic impact, segmentation, preferred ways of engagement, etc.).
Strategic Advisory is a complex service, focusing on post-research development, typically including product, recruitment or marketing strategies.
Learn more about Strategic Advisory below – what it includes, its benefits, and how it has already helped our clients.
What this includes
Benchmarking
- Global benchmarking exercises.
- Benchmarking – market performance, product portfolio, competition.
Product development
- Product adjustment based on our research-driven approach.
- Product enhancement based on our first-hand in-market experience.
Marketing and Recruitment Strategies
- International student recruitment strategies.
- International student management and enrolment plan.
- Destination promotion.
Who is it for?
Governments
- Government agencies.
- International trade bodies.
- Chambers of Commerce.
Destinations
- Cities.
- Regions/States.
- Countries.
Associations
- By sector.
- By destination.
- By source market.
Education providers
- Universities.
- K-12.
- Language schools.
Governments
- Government agencies.
- International trade bodies.
- Chambers of Commerce.
Destinations
- Cities.
- Regions/States.
- Countries.
Associations
- Cities.
- Regions/States.
- Countries.
Education providers
- Cities.
- Regions/States.
- Countries.
Benefits
Internal audit
What is collected and how, under what timeframe, how the data is processed and reported, etc.
Questionnaire optimisation
To collect more data, more accurate data, more user-friendly, thus easier for members to share data.
International standards
Alignment with international standards resulting in higher quality and more comparable outcomes.
Various reporting formats
Ability to process in various reporting formats(pdf, xls, exports, etc.).
Research team with capacity
Dedicated research team with capacity to be used during data collection (calling, verification, corrections, cleaning).
Destination benchmark & competitive analysis
International perspectives and comparisons which provide a destination benchmark & competitive analysis.
Market share
Access to global market share (to identify in which source countries is a destination doing well and vice versa).
User-friendly deliverables
e.g. a visually-appealing annual report, pivot table/filterable MS Excel dataset, infographics, enabling better uptake by members, media, and government.
Internal audit
What is collected and how, under what timeframe, how the data is processed and reported, etc.
Questionnaire optimisation
To collect more data, more accurate data, more user-friendly, thus easier for members to share data.
International standards
Alignment with international standards results in higher quality and more comparable outcomes
Various reporting formats
Ability to process in various reporting formats(pdf, xls, exports, etc.).
Research team with capacity
Dedicated research team with capacity to be used during data collection (calling, verification, corrections, cleaning).
Destination benchmark & competitive analysis
International perspectives and comparisons which provide a destination benchmark & competitive analysis.
Market share
Access to global market share (to identify in which source countries is a destination doing well and vice versa)
User-friendly deliverables
e.g. a visually-appealing annual report, pivot table/filterable MS Excel dataset, infographics, enabling better uptake by members, media, and government.
Prices
Request a quote
Our prices are always bespoke. Please click here to receive a quote within 24 hours.
Samples
Strategic Advisory
Our Strategic Advisory services have already helped 216 clients grow in the vibrant international education market through conducting 135 projects. With 11 years’ experience in business development and 50 analysts and marketeers spread across 4 offices in Europe and China, we have global reach (active in 64 countries), deliver independent and unbiased data, provide a full range of data collection methods incl. a globally mobile field unit; access to providers, agents and students; with various formats of deliveries (e.g. market reports, datasets, interactive maps, and consultations).
If you are interested in learning more about how our Strategic Advisory services have helped particular clients, please click below to navigate to our Samples section.
Strategic Advisory
Our Strategic Advisory services have already helped 216 clients grow in the vibrant international education market through conducting 135 projects. With 11 years’ experience in business development and 50 analysts and marketeers spread across 4 offices in Europe and China, we have global reach (active in 64 countries), deliver independent and unbiased data, provide a full range of data collection methods incl. a globally mobile field unit; access to providers, agents and students; with various formats of deliveries (e.g. market reports, datasets, interactive maps, and consultations).
If you are interested in learning more about how our Strategic Advisory services have helped particular clients, please click below to navigate to our Samples section.
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