Digital Marketing

 

Introduction

Along with our market intelligence services, we offer comprehensive and bespoke digital marketing intelligence and solutions.

Your organisation will benefit from this package service by leveraging our thorough understanding of the target audience, e.g. demography (consumers vs customers, online behaviour), digital marketing and social media trends and platforms, traffic flows and booking patterns. This type of in-depth market knowledge enables us to set up the informed digital recruitment and marketing strategy you require in any particular source market(s) around the globe.

Whether you need to conduct a standalone PPC campaign or supportive brand awareness campaign prior to/after your in-country presence (e.g. trade mission, fam tour, recruitment trip or student fair), digital marketing is a must-have addition to your media/marketing mix.

What this includes

Performance (PPC) marketing

Qualified leads generation based on digital marketing intelligence and in-depth analysis of target audience, incl. all standard western platforms, e.g. Google, Facebook, Instagram, YouTube, etc.

  • Campaign strategy according to your criteria – when, where, how, why?
  • Campaign setup – platforms and content (keywords, ads, online PR)
  • Campaign reporting – mid-term and after completion (impact and ROI)

Media placement

Getting your business’ name in front of the most relevant audience in your field to build strong relationship with your clients and grow relevance among your peers. e.g.PR articles and interviews, news advertising, online banners etc.

  • Focus on generating a sound online presence
  • Multichannel targeting of relevant audience
  • Building brand awareness

Performance (PPC) marketing – non-western platforms

Unique understanding of local digital marketing platforms and their use. e.g. China – Baidu, WeChat; Russia – Yandex, Vkontakte; Japan – Yahoo, Line, etc.

  • What works and what doesn’t in a particular target market?
  • What kind of content is preferred and why?
  • Full campaign setup using the most popular channels based on location of target audience

Who is it for?

 

Governments

  • Government agencies.
  • International trade bodies.
  • Chambers of Commerce.

Destinations

  • Cities.
  • Regions/States.
  • Countries.

Associations

  • By sector.
  • By destination.
  • By source market.

Education providers

  • Universities.
  • K-12.
  • Language schools.

Governments

  • Government agencies.
  • International trade bodies.
  • Chambers of Commerce.

Destinations

  • Cities.
  • Regions/States.
  • Countries.

Associations

  • Cities.
  • Regions/States.
  • Countries.

Education providers

  • Cities.
  • Regions/States.
  • Countries.

Benefits

Data-driven market intelligence

  • Data derived from our long-term presence in the source markets and regular research exercises conducted.

Bespoke advice based on your criteria

  • Familiarisation with your product and understanding your institution’s objectives.

Intelligence-based campaign setup & maintenance (optional)

  • Our analysts and marketers work together to provide a complex service – strategy, intelligence, execution, and reporting.

Data-driven market intelligence

  • Data derived from our long-term presence in the source markets and regular research exercises conducted.

Bespoke advice based on your criteria

  • Familiarisation with your product and understanding your institution’s objectives.

Intelligence-based campaign setup & maintenance (optional)

  • Our analysts and marketers work together to provide a complex service – strategy, intelligence, execution, and reporting.

Prices

Request a quote

Our prices are always bespoke. Please click here to receive a quote within 24 hours.

Quote a Service

Samples

 

Digital Marketing

We were commissioned to setup and maintain PPC and social media campaigns on Google (AdWords), Facebook, Yahoo, and other local platforms in various markets, incl. Czech Republic, Japan, Kazakhstan, Philippines, Spain, Vietnam, and UAE. We also created and distributed press releases published by pre-selected industry and mainstream media. Campaigns were deemed as a supportive marketing tool and ran before, during, and after trade missions and student fairs attended or organised by a Canadian association of schools in aforementioned source markets.

If you are interested in learning more about how our Digital Marketing services helped particular clients, please click below to navigate to our Samples section.

 

Request a sampleSee more samples

Digital Marketing Intelligence

We were commissioned to setup and maintain PPC and social media campaigns on Google (AdWords), Facebook, Yahoo, and other local platforms in various markets, incl. China, Brazil, Japan, Russia, Czech Republic, Japan, Kazakhstan, Philippines, Spain, Vietnam, and UAE. We also created and distributed press releases published by pre-selected industry and mainstream media. Campaigns were deemed as a supportive marketing tool and ran before, during, and after trade missions and student fairs attended or organised by a Canadian association of schools in aforementioned source markets.

If you are interested in learning more about how our Digital Marketing Intelligence services helped particular clients, please click below to navigate to our Samples section.

 

Request a sampleSee more samples

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