Digital Marketing Intelligence

Introduction

Along with our market intelligence services, we also offer comprehensive and bespoke intelligence for digital marketing.

 This way your organisation can receive a deep and proper understanding of the target audience – demography (consumers vs customers, online behaviour), digital marketing and social media trends and platforms, traffic flows or booking patterns. Such in-depth market knowledge allows for informed digital recruitment and marketing strategy in any particular source market(s).

 Whether you conduct a standalone PPC campaign, or supportive brand awareness campaign prior to/after your in-country presence (e.g. trade mission, fam tour, recruitment trip or student fair), digital marketing is a must-have addition to your media/marketing mix.

What this includes

Demographics

  • In-depth analysis of target audience (age, students vs parents, consumers vs customers – and ties between them).

Online behaviour principles

  • What works and what doesn’t on particular target audience?
  • How to generate traffic and understanding of traffic flows and booking patterns.
  • What kind of content is preferred and why?

Channels & Methods

  • Complete understanding of local market platforms and its use (affiliate marketing, display advertising, email marketing, search engine marketing, social media marketing, mobile marketing, video advertising, remarketing).

Complex Campaign Setup & Maintenance (optional)

  • Includes comprehensive Digital Marketing Intelligence.
  • Campaign strategy according to your criteria – when, where, how, why?
  • Campaign setup – platforms and content (keywords, ads, online PR).
  • Campaign reporting – mid-term and after completion (impact and ROI).

Who is it for?

Governments

  • Government agencies.
  • International trade bodies.
  • Chambers of Commerce.

Destinations

  • Cities.
  • Regions/States.
  • Countries.

Associations

  • By sector.
  • By destination.
  • By source market.

Education providers

  • Universities.
  • K-12.
  • Language schools.

Governments

  • Government agencies.
  • International trade bodies.
  • Chambers of Commerce.

Destinations

  • Cities.
  • Regions/States.
  • Countries.

Associations

  • Cities.
  • Regions/States.
  • Countries.

Education providers

  • Cities.
  • Regions/States.
  • Countries.

Benefits

Data-driven market intelligence

  • Data derived from our long-term presence in the source markets and regular research exercises conducted.

Bespoke advice based on your criteria

  • Familiarisation with your product and understanding your institution’s objectives.

Intelligence-based campaign setup & maintenance (optional)

  • Our analysts and marketers work together to provide a complex service – strategy, intelligence, execution, and reporting.

Data-driven market intelligence

  • Data derived from our long-term presence in the source markets and regular research exercises conducted.

Bespoke advice based on your criteria

  • Familiarisation with your product and understanding your institution’s objectives.

Intelligence-based campaign setup & maintenance (optional)

  • Our analysts and marketers work together to provide a complex service – strategy, intelligence, execution, and reporting.

Prices

Request a quote

Our prices are always bespoke. Please click here to receive a quote within 24 hours.

Quote a Service

Samples

Digital Marketing Intelligence

We were commissioned to setup and maintain PPC and social media campaigns on Google (AdWords), Facebook, Yahoo, and other local platforms in various markets, incl. Czech Republic, Japan, Kazakhstan, Philippines, Spain, Vietnam, and UAE. We also created and distributed press releases published by pre-selected industry and mainstream media. Campaigns were deemed as a supportive marketing tool and ran before, during, and after trade missions and student fairs attended or organised by a Canadian association of schools in aforementioned source markets.

If you are interested in learning more about how our Digital Marketing Intelligence services helped particular clients, please click below to navigate to our Samples section.

 

Request a sampleSee more samples

Digital Marketing Intelligence

We were commissioned to setup and maintain PPC and social media campaigns on Google (AdWords), Facebook, Yahoo, and other local platforms in various markets, incl. Czech Republic, Japan, Kazakhstan, Philippines, Spain, Vietnam, and UAE. We also created and distributed press releases published by pre-selected industry and mainstream media. Campaigns were deemed as a supportive marketing tool and ran before, during, and after trade missions and student fairs attended or organised by a Canadian association of schools in aforementioned source markets.

If you are interested in learning more about how our Digital Marketing Intelligence services helped particular clients, please click below to navigate to our Samples section.

 

Request a sampleSee more samples

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