China student recruitment in 2021: market update & strategy
China is the world’s largest origin hub of international students. However, new national trends have emerged as the coronavirus continues to impact their global mobility, causing shifts in consumer mindsets and decisions. Preferences in study destinations are...
Building digital presence in China to attract students
The ongoing pandemic has affected the way education providers attract their international students. Given their inability to travel overseas for recruitment trips and reconnect with agencies, educators must find additional ways to stay on students’ radar in key source...
