Santuza Bicalho, a renown international student recruitment specialist, has presented key findings from the exclusive LATAM agent market survey conducted by BONARD between 13th and 25th of May 2020.
The survey analysis presented by Santuza included 68 agencies from 8 Latin America countries – Brazil, Mexico, Colombia, Chile, Peru, Argentina, Ecuador and Venezuela, capturing their current sentiment on the market development and future outlook due Covid-19. The data were collected from an active sample of over 1,100 verified contacts in the field.
Santuza presented the first market data available globally on the Latam pre & post-Covid student recruitment which allowed to outline the list of recommendations that institutions, schools and education providers should reflect upon in their post-Covid recruitment and marketing strategies, and possible alternative streams for further development.
You can now request a copy of the presentation below.
If you are undecided about your budget allocation for the next year and unsure about how to invest resources to your agent as well as digital marketing, then do not hesitate to contact us at firstname.lastname@example.org.