Our CEO Samuel Vetrak had the pleasure to attend The Languages Canada / Langues Canada 2020 in Vancouver.
The Languages Canada Annual Conference is a meeting place for the association member programs – public, private, French and English – as well as Canadian and international education partners and stakeholders to connect, share, learn, and collaborate on pertinent issues impacting Canada’s language education sector.
At this year’s conference, Samuel shared case studies and his own practical experience to demonstrate how market intelligence and analysis can be used as a tool to drive innovation and improve an institution’s marketing and sales results. Drawing on multiple data sources, including the Languages Canada’s Benchmarking Tool, which is available to all members, the Annual Report on Language Education in Canada, Global ELT data compiled by BONARD, and #IRCC Data on Study Permit Holders, this training session offered advice on how to use data sources most effectively, and the practical implications for product development and innovation.
