EUK Marketing Conference
London, February 8, 2019
Patrik Pavlacic, Head of Research at Bonard, travelled to London to present the latest numbers and forecasts for the English ELT market. First, he provided a global perspective on how the figures evolved in the past 5 years for different destinations as well as the ranking of the UK.
Regional market shares per student weeks worldwide was another inspiring set of information, incl. comparison to the preceding 3 years, resulting in an overview of both regional data and UK’s market share around the globe.
Patrik then showed a detailed table of UK ELT figures and outlook explaining a better understanding of how a country can benefit from the ELT. He also touched the issue of accommodation demonstrating the different preferences of adults and juniors.
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