Introduction

“We first entered the Chinese market in 2012, when the open-door policy and local market reforms made it an interesting source of international students coming to traditional study destinations.

Shortly after, we realised that establishing our permanent presence in China is a natural move forward. So, we did in September 2015, when we first opened our China office in Tianjin.

Our aim was to stand out by offering straightforward service backed by thorough market intelligence. Since then, we provided our market research and intelligence services, events or local sales & marketing representation to almost 30 clients and partners who all reported high satisfaction rate and stable return on their investment.”

Igor Skibickij, COO of Bonard and the company’s China branch office founder

Introduction

“We first entered the Chinese market in 2012, when the open-door policy and local market reforms made it an interesting source of international students coming to traditional study destinations.

Shortly after, we realised that establishing our permanent presence in China is a natural move forward. So, we did in September 2015, when we first opened our China office in Tianjin.

Our aim was to stand out by offering straightforward service backed by thorough market intelligence. Since then, we provided our market research and intelligence services, events or local sales & marketing representation to almost 30 clients and partners who all reported high satisfaction rate and stable return on their investment.”

Igor Skibickij, COO of Bonard and the company’s China branch office founder

Governments & Destinations

Associations

Education Providers

Student Housing

Partners

In China, just like you have to grow your guanxi, you also have to grow your partnership base. No matter the quality of your product, partnership with local stakeholders and authorities is what counts in the long run, and what makes you stand out before the potential clients.

We at Bonard have always worked hard to identify potential partners and preserve our ongoing partnerships even more. And we are proud to say that major China-based education authorities dealing with study abroad are our strategic partners.

Partners

In China, just like you have to grow your guanxi, you also have to grow your partnership base. No matter the quality of your product, partnership with local stakeholders and authorities is what counts in the long run, and what makes you stand out before the potential clients.

We at Bonard have always worked hard to identify potential partners and preserve our ongoing partnerships even more. And we are proud to say that major China-based education authorities dealing with study abroad are our strategic partners.

BOSSA-COSSA

BOSSA, The Beijing Overseas Study Service Association, was founded in 2004 in affiliation with Chinese governmental authorities. Now BOSSA has grown to 150+ study abroad agencies, education agents and institutions in Beijing and throughout greater China.

BOSSA initially served Beijing-based education agencies, and in 2012 added another entity to cover China’s other provinces, a now 40 member-agency nationwide association known as COSSA, the China Overseas Study Service Alliance.

BOSSA’s purpose is to train, guide, and evaluate education agencies according to both governmental policies and internationalized industry standards. BOSSA & COSSA agency members account for a majority of all outbound Chinese student exchanges in the world.

 

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CEAIE

The China Educational Association of International Exchange (CEAIE) program provides an opportunity for teachers from Australia, Canada, New Zealand, United Kingdom or the United States of America to live and work in China for twelve months.

The aim of the program is to promote language exchange and mutual understanding among young people at home and abroad, and to improve foreign language education in Chinese schools, CEAIE has been working together with partner organizations overseas to provide opportunities for young people and experienced teachers to work as language teachers in Chinese school at all levels since 2005. More than 1,000 international English teachers have come to China through the Teach in China Program.

 

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China Higher Education (CHE)

CHE is a one-stop provider of China-related education services and information. Its B2B platform consits of over 14,000 professionals in the tertiary education industry across the world.

CHE‘s clients, readers and subscribers come from 40+ countries and represent over 3,000 higher education institutions, government agencies and education service providers.

CHE works with University Senior Management, University Department Managers,  Government Education Departments, Representative Officials and Industry Associations;Higher Education Service Providers.

 

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Services

Market Intelligence & Research

Market Intelligence and Market Research, are aimed at better understanding a China market, its target audience, or customer preferences. Market Intelligence typically represents analysis of already available data or figures, while Market Research represents a bespoke service, an exercise or activity, that includes secondary and primary in-field data collection in China or broader Southeast Asia.

Strategic Advisory

Strategic Advisory is a complex service, focusing on post-research development, typically including product, recruitment, or marketing strategies in China or broader Southeast Asia.

Trade Mission

Recommended for associations: outbound missions of (or group of) schools to meet & visit pre-selected education agents directly in China or Southeast Asia. Agent recruitment, travel & logistics included. Fundraising support.

Fam Tour

Recommended for destinations: inbound missions of (or group of) Chinese or Southeast Asia education agents to visit & familiarise with schools and their campuses directly in the study destination. Agent recruitment, travel & logistics included. Fundraising support.

Recruitment Trips

Recommended for individual school representatives or small group of representatives: outbound individual/group trips to meet & visit pre-selected education agents in their offices (1- or 2-week trips) in China or Southeast Asia. Agent recruitment, travel & logistics included.

Digital Marketing Intelligence

Comprehensive analysis of China and/or Southeast Asia market in order to better shape your in-country/region digital marketing campaign. This includes education, student and agent market, recruitment and marketing patterns, demographics, social habits, buying power, booking patterns, social media, etc.

Local Sales Representation

Complex service to provide a regional sales representative (incl. hiring, training & management) living or travelling in China or Southeast Asia markets, meeting education agents, local authorities, attending local fairs and conferences, and benefiting from our in-house market intelligence.

Student Housing Intelligence

Recommended for investors, banks, funds, asset managers, developers, or operators interested in research, data, and solutions on supply, demand, prices or pipeline in China or Southeast Asia.

Testimonials

“The team of Bonard under the leadership of Samuel Vetrak is always dedicated and eager to help us understand markets that are often under-documented. From quick scans or full in-depth reports, information is provided quickly and with tips for who-to-talk-to stakeholders."

Frank Uffen
The Student Hotel

"The Trade Mission format is actually ideal, because it’s a niche that nobody else really fulfils… we had twenty of some of the country’s best educational institutions participating, we matched them with the best agents out there through Bonard’s research."

Gonzalo Peralta
Languages Canada

“Naturally, we cannot yet predict the future outcome of our mission here in Ukraine, but it went really well, and we see this as building a strong foundation for the continuation of our relations with Ukraine, and in building the connections which will help attract Ukrainian students to Alberta, starting at the K-12 level…”

Waldemar Riemer
Study Alberta

"Bonard has arranged our recent China exploration trip to network with prospective agents and institution partners in Tier 2 cities. SM staff were very professional and helpful when making initial connections and provided ground support during travel.
They have great market intelligence of the Chinese market, which helped us to enter the market in a very cost-effective way."

Saurabh Vashisht
Medicine Hat College

"Bonard has arranged our recent China exploration trip to network with prospective agents and institution partners in Tier 2 cities. SM staff were very professional and helpful when making initial connections and provided ground support during travel.
They have great market intelligence of the Chinese market, which helped us to enter the market in a very cost-effective way."

Saurabh Vashisht
Medicine Hat College

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