Bonard

“After a decade in the market, we are pleased to be considered a leading provider of independent and reliable international education and student housing data and research.

Since we began in 2007, we have become the go-to address for governments, national agencies, destinations, and other study travel bodies, sector associations, education institutions (universities, high schools, language centres, etc.) as well as investors, funds, developers, or operators in student housing and other alternative real estate asset classes.

What our clients generally appreciate is how prudent and thorough our team of 50 analysts and researchers are; how hassle-free, efficient and timely our deliveries are; and how precise and unbiased our data and intelligence actually is −attributes rare given today’s information overload.

Whether it’s Market Research, Strategic Advisory, our research-driven Events, or our investment analyses in Student Housing, we are delighted that 66% of our clients actually come back and all our services have a constant, over 90%+, satisfaction rate.

Helping our clients and partners strategically develop, move forward, internationalise, or spend millions on buildings is a great challenge. This is what we enjoy working hard on every day.”

Samuel Vetrak, Founder and CEO, Bonard

Management Team

We are glad that Bonard has always attracted some of the most talented leaders and in-field experts. Our management team is now responsible for 50 people, 160 clients, 282 deliveries and is working hard to keep Bonard the best destination for helping your needs and achieving your targets, as well as a great place to work.

Our management team is led by Bonard’s Founder and CEO Samuel Vetrak and the company’s COO Igor Skibickij. The rest of managers are department head responsible for business development, sales, marketing, research, solutions, events, finance, and HR.

Samuel Vetrak

Samuel Vetrak

CEO

Samuel has over 20 years’ experience advising governments, destinations, education providers or student housing investors. Since 2007, under his leadership, his staff of 50 researchers operating in four offices around the world have been providing the highest level of secondary and primary in-field data, making Bonard a leading provider of independent and reliable research and solutions.

Samuel has studied at City University Seattle. He is a frequent speaker, attending dozens of conferences a year and sharing latest insights backed by long-term industry experience. He is an Apple addict and a supporter of the New England Patriots.

Igor Skibickij

Igor Skibickij

COO

Before moving back to Europe, Igor managed the company’s China branch, based in Tianjin, China for 7 years. During his tenure, Igor quickly became an industry expert on China and Southeast Asia and has since been advising clients on the development of regional markets and marketing strategies.

He is now responsible for daily operations at Bonard and is also a regular speaker and presents actively at key industry events. Igor has been with the company for almost a decade, having acted as a regional manager on behalf of various clients. Igor has an MA in Political Science and speaks fluent English, German, and Russian, with limited proficiency in Mandarin.

Michal Malecka

Michal Malecka

Head of Business Development

Michal joined the company in 2013 as Business Development Manager in charge of the company’s international education projects in Canada. After three years he moved up to the company’s global Head of Business Development position, overseeing and managing sales in both real estate and international education sectors.

Michal studied at universities in the UK and Australia and enjoys travelling for business as well as for leisure. He is a member of the Bonard’s senior management team contributing to the company’s growth with his industry experience, practical skills and sales intuition.

Stefan Kolibar

Stefan Kolibar

Head of Marketing, Communications & PR

Stefan joined Bonard in 2010 and later became Head of Marketing, Communications & PR. His main responsibility is brand awareness, strategic partnerships, lead generation, and content marketing. The company, under his supervision, successfully rebranded to Bonard in February 2019.

Stefan is also a speaker and panellist at various conferences on international education and student housing and is often quoted by industry media. He holds a master’s degree in International Relations and is a strong networker as he speaks English, French and Spanish. He considers himself to be a global citizen, an avid traveller, a news follower and a sports lover. He loves to hang out with his family and friends and supports Chelsea FC.

 

Patrik Pavlacic

Patrik Pavlacic

Head of Research

As a proponent of practical application of data and intelligence, Patrik leads Bonard’s team of in-house and in-field researchers. Since joining the company in 2009, he has worked on developing industry-specific metrics and bespoke approaches to data collection and reporting challenges faced by organisations. He enjoys embarking on uncharted areas, often designing pioneering solutions for a plethora of client types.

Patrik is the author of more than 20 industry publications, where he focuses on global and regional trends in the international education industry. Patrik is a member of ESOMAR World Research.

Maria Gibalova

Maria Gibalova

Head of Events & Solutions

Maria is Head of Business Solutions at Bonard, with over 7 years of experience in research, event management, destination marketing, and strategy planning. In her early career, Maria worked as researcher providing insights on global student mobility patterns and market trends. In 2012, she discovered her passion in event management, and since then has managed and supervised over 100 successful research-driven trade missions, familiarisation tours, and recruitment trips all across the globe.

Recently, she embarked on her journey as a speaker, sharing her insights on how to succeed in international student recruitment efforts. Maria has an MA with Honours in Marketing Management and enjoys Cuban salsa dancing, exploring new places, and rocking to U2.

Igor Velicky

Igor Velicky

Head of Local Sales Representation Department

Igor has started his career in Bonard back in 2014. Since then, he has been representing one of our long-term clients, a provider of universities and schools, as a regional sales & marketing manager. Later on, Igor became a Head of LSR department and is now responsible for the management and results of his team of 10 sales representatives.

Igor graduated from the City University of Seattle. Social skills and communication are his strong assets, he is popular among the team and widely considered as a great relationship builder.  He is also a proud supporter of Manchester United.

Adam Keckes

Adam Keckes

Head of China Branch Office

Adam is our recently-appointed China Branch Manager who is based in Tianjin (in proximity to Beijing). His has previous experience from tourism, events and law practice. He has lived, worked and studied in various countries across the globe, incl. China, Germany, Hungary, USA or others.

Adam has graduated from Pan-European University, Comenius University and Goethe Uni. His majors were Law, International Management in German as well as Tourism and Hospitality services. He enjoys life in China, KTV, various sports and good food. Besides his native Slovak language, he also speaks English, German, Chinese and some Spanish. One could say languages are his passion.

Lubica Garajova

Lubica Garajova

Head of Finance

Lubica joined Bonard in 2014 while still at pursing her studies at the Faculty of Economics at Matej Bel University. Over the course of the next five years, she grew and developed with the company and gained valuable first-hand experience in various aspects of operations including administration, HR and finance.

After receiving her MA degree in Finance, incl. a semester of Business Administration at Aalborg University in Denmark, Lubica took over the company’s finances in 2016. Today she oversees financial records, administer payments and collections, and liaises with our external accountant and banks. In addition to numbers and figures, Lubica has passion for volunteering, geocaching and travel.

Why us, not you?

Many of our clients first came to us asking ‘Why they should hire Bonard instead of doing things on their own’. At that time, some of them had already had their small internal research teams developed; number of trade missions, fam tours or recruitment trips organised; or a team of regional representatives hired and trained.

Naturally, a majority of institutions would never change such DIY approach as they don’t see the real benefits of hiring an external supplier.

What our clients appreciate though is that they don’t need to spend their precious extra time and money to manage any of these services on their own. Our support saves them every day hassle and makes their lives easier. Thanks to our independence, long-term industry experience, cumulative market knowledge and intelligence as well as professional and result-driven staff, we are more time and cost-efficient than our clients would be.

Easier & faster access to data

Being an independent research company has its advantages: it is easier for us to approach governments, destinations, education providers, or investors who are more willing to share their knowledge and data.

Cumulative market knowledge & intelligence

Our team of 50 monitors 260 secondary sources, of which dozens require paid access, attends 48 conferences annually to observe market trends, and conducts 1,100 individual meetings and 20,000 stakeholders’ interviews cumulatively per year.

Professional services & staff

Thanks to years of innovation and experience, our researchers, analysts, solution experts, event organizers or sales representatives are able to act promptly, with full and easy access to data, local authorities and partners or network of suppliers.

Why us, not others?

We conduct research − and research only. Our experts are certified researchers and analysts who comply with a research code of conduct. As an independent company focusing on research and data, we are in position to deliver unbiased and reliable data.

Why us, not others?

We conduct research − and research only. Our experts are certified researchers and analysts who comply with a research code of conduct. As an independent company focusing on research and data, we are in position to deliver unbiased and reliable data.

Unbiased and independent data

As a UNWTO member, with individual memberships in ESOMAR, we are focusing on research and data-driven solutions. We are not involved in transactions or brokerage services.

Flexibility of a smaller, professional team

Your inquiry is always promptly managed.We can jump on it from day one. You can enjoy the benefit of hiring a smaller, dedicated team providing the highest quality and reliability.

Complex student sector knowledge

As a leading provider of research and data for governments, destinations, associations, and education providers as well as student housing investors, we have a uniquely deep and complex understanding of both – supply and demand side.

Memberships

UNWTO Affiliate Member

The World Tourism Organization (UNWTO) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

ESOMAR Individual Memeberships

ESOMAR is the world’s association for opinion, social and marketing research.

The Class of 2020 Partner

The Class of 2020 is a pan-European student housing association and platform for investors, developers and operators.

Strategic Partnerships

As an independent researcher, we have developed several strategic partnerships with industry organisations. The main aim of these efforts is to bring added value to our partners’ membership base as well as the broader industry.

Joint research projects, data exchange, marketing activities enable us, and our partners, to work on breakthrough topics and issues which would otherwise stay untackled.

Strategic Partnerships

As an independent researcher, we have developed several strategic partnerships with industry organisations. The main aim of these efforts is to bring added value to our partners’ membership base as well as the broader industry.

Joint research projects, data exchange, marketing activities enable us, and our partners, to work on breakthrough topics and issues which would otherwise stay untackled.

AIRC

Founded in 2008 by senior U.S. education leaders to safeguard the interests of both international students and enrolling institutions through the promotion of ethical, standards-based international recruitment strategies.

 

The only provider of independent certification of recruitment agencies based on a rigorous accreditation model. AIRC membership is composed of representatives from accredited U.S. post-secondary institutions, pathway programs providers, AIRC Certified student recruitment agencies, U.S Secondary schools and non-U.S. secondary and post-secondary institutions.

 

Learn more

BOSSA-COSSA

BOSSA, The Beijing Overseas Study Service Association, was founded in 2004 in affiliation with Chinese governmental authorities. Now BOSSA has grown to 150+ study abroad agencies, education agents and institutions in Beijing and throughout greater China.

Initially, BOSSA served Beijing-based education agencies;  in 2012 added another entity to cover China’s other provinces, a now 40 member-agency nationwide association known as COSSA, the China Overseas Study Service Alliance.

BOSSA’ s purpose is to train, guide, and evaluate education agencies according to both governmental policies and internationalized industry standards. BOSSA & COSSA agency members account for a majority of all outbound Chinese student exchanges in the world.

 

Learn more

English USA

English USA is the only organization in the United States that includes all types of intensive English programs (IEPs). With a membership of over 450 accredited IEPs, it is the largest membership organization specifically serving and supporting IEPs in the United States.

 

English USA supports the professional development of IEP leaders and staff, upholds professional standards for IEPs, and increases the visibility of IEPs in the United States.

 

Learn more

European Cities Marketing

European Cities Marketing is a non-profit organisation improving the competitiveness and performance of the leading cities of Europe. ECM provides a platform for Leisure, Meetings Industry and City Marketing professionals to exchange knowledge, best practices and widen their network to build new business.

ECM members are Tourist Boards, Convention Bureaux and City Marketing Organisations represented by their CEOs, managers and their best experts.

 

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International House

International House is one of the largest and oldest groups of language schools in the world. Founded in 1953, IH is a global network of 160 language schools in more than 50 countries.

Schools in the network teach English, Spanish, German, French and a wide variety of other languages. Across IH network, the schools train about half of all CELTA graduates in the world. IH has well over 200,000 students, and their schools employ in excess of 5,800 teachers.

 

Learn more

Careers

Careers

Our talented people are the first and foremost reason why Bonard has become the industry’s market research leader −that’s why we at Bonard care so much about the well-being of our employees. We offer many benefits to our dedicated staff, some that are standard in the 21stcentury, and some that are offered by only a handful of companies.

Multiple home office per week, flexible working hours, full IT and equipment support, exciting international travel, professional coaching, professional development trips, multiple teambuilding events per year, public appearances, a competitive salary with bonuses, and many more.

If you think you have what it takes to be one of us and have our 6 common values in your DNA – ambition, commitment, excellence, loyalty, reliability, and our very special “teamship” – then please leave us your email as we are always interested in talented, smart, and determined people.

Currently we have the following open positions:

Market Research Analyst (Click for more details)

Senior Research Project Manager (Click for more details)

Apply

Careers

Our talented people are the first and foremost reason why Bonard has become the industry’s market research leader −that’s why we at Bonard care so much about the well-being of our employees. We offer many benefits to our dedicated staff, some that are standard in the 21stcentury, and some that are offered by only a handful of companies.

Multiple home office per week, flexible working hours, full IT and equipment support, exciting international travel, professional coaching, professional development trips, multiple teambuilding events per year, public appearances, a competitive salary with bonuses, and many more.

If you think you have what it takes to be one of us and have our 6 common values in your DNA – ambition, commitment, excellence, loyalty, reliability, and our very special “teamship” – then please leave us your email as we are always interested in talented, smart, and determined people.

Currently we have the following open positions:

Market Research Analyst (Click for more details)

Senior Research Project Manager (Click for more details)

Apply

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